“Without a doubt one of the best marketing communities I’ve ever been a part of. I can’t recommend Up Club enough!”

Sarah Turner
Marketing Manager, Beyond Wines
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Learn faster, connect smarter, and level up your marketing career 🤩
We provide exclusive access to industry leaders, expert mentorship, and world-class training to sharpen your skills and to stay ahead. With an always-on network, you can get instant advice, solve problems faster, and connect with the right people to drive your career forward.

Who is Up Club for?
Up Club is the unfair advantage for 1,000+ ambitious start-up marketers looking to accelerate their growth.
✅
This is for you if you want to...
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Learn from top industry leaders and fast-track your career growth.
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Demonstrate your ambition to your manager
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Save time and deliver impressive results from finding new ways of doing things and discovering smart marketing hacks
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Ask for fast, reliable recommendations whenever you need them
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Secure a future leadership role by developing the strategic skills required for promotion
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Build a powerful network and connect with experts, mentors, and brand partners you wouldn’t meet otherwise.
Sound like you?
Grab your spot before it's too late ⏳
Why join Up Club?
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Keep in the marketing loop
91% of members say Up Club helps them keep up to date with the latest marketing trends in our private Slack

Make faster, better decisions
89% of members say they can now make faster, more informed decisions with confidence since joining the community
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Form impactful partnerships
Members regularly connect with some of the biggest brands in the UK where they support each other on various campaigns
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Find trusted freelancers
Access our black book of vetted marketing & design freelancers/agencies to get reliable, guaranteed results
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Get specialised training
Our training hub hosts exclusive online & IRL courses, talks, playbooks, actionable templates, and mentorship opportunities
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Access industry superstars
"I've been able to meet and pick the brains of some of the UK's leading marketeers from brands like SURREAL, Thursday, and Flo"

Henry Barton
Head of Community & Brand, Uncapped
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“Up Club has been a constant companion in my development as a marketer. The community has been vital to me helping me do everything from validating ideas, sourcing freelancers, and crowdsourcing feedback. I’ve learned so much and made friends along the way. So, join. You won’t regret it!”
What's included in your membership?
🎤 Exclusive access to intimate talks from industry leaders every month
🗣️ Join biweekly discussions to tackle challenges you're facing
🎯 Gain structured mentor sessions to accelerate your career progression
📚 Unlock the member’s training hub where you can upskill
📖 Browse our blackbook of trusted freelancers/agencies to work with
💬 Connect with over 1,000 marketing minds in our Slack
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What's in this season's Up Club programme?
April
The Viral Growth Playbook
A deep dive into the strategies, channels, and tactics startups can use to drive organic growth.
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ex Head of Social
Michael Corcoran

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10x Huddle Ups including:
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Turning viral traffic into actual customers
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Using your customers to create content
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Launch a giveaway that actually drives followers & sales
May
Data-Driven Marketing
Learn how to track, measure, and optimise your marketing efforts.
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Head of Brand
Huntly Gordon

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10x Huddle Ups including:
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Using customer feedback to improve your marketing strategy
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How to use zero-party data to improve customer retention
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Leveraging competitor data
June
Master Customer Experience
Boost retention, drive loyalty, and turn buyers into lifelong fans.
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Marketing Director
Claudia Winter

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10x Huddle Ups including:
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Your win-back customer journey
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How to run customer interviews
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How to use Al & automation to improve customer experience
July
Brand Obsession Formula
Unpack the strategies behind building a brand people love, talk about, and stay loyal to.
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Senior Social Media Manager
Ryan Todd

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10x Huddle Ups including:
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How to run workshops to find your brand's voice
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Creating a brand tone of voice guide your whole team can use
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Use customer research to shape your brand strategy
Who is already in Up Club?
👩💼
Startup Marketers
Those looking for a community that knows exactly what you're going through. Helping you with any tough problems you face and giving you the resources to impress your boss!
(85% of members)
🧑💻
Freelancers
Up Club gives you a go-to network of vetted freelancers, so you can confidently outsource work, scale your projects, and deliver top-notch results - without the headache of searching for reliable talent.
(10% of members)
💼
Agencies
Connect with trusted agencies that understand the challenges of fast-moving marketing teams. Whether you need extra hands for a big campaign or expert support for a tricky project...the best are here.
(5% of members)
A 1:1 Mentor for your biggest marketing challenges
Every members gets matched with a mentor who’s been where you are and knows how to help. Whether you need strategic advice, career direction, or a sounding board for big decisions, your mentor will provide real-world insights to accelerate your growth.
💡 Expert guidance on your specific challenges
📖 Structured session guides to maximise every meeting
💰 Save £1,000s in career development with access to professional mentorship/coaching. No additional fees - just invaluable support from experienced leaders as part of your standard Up Club membership
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“Having Fraser’s support has been so impactful. He’s been a fresh perspective, a sounding board, and a guiding force in my career.”
- Shelly O’Gilvie
How our mentor matching helped Shelly thrive!
When Shelly joined Up Club, she wasn’t sure exactly what she needed - but being matched with Fraser changed everything. Through regular sessions, Fraser helped Shelly gain confidence, tackle workplace challenges, and refine her career direction.
The result? Shelly has grown from strength to strength, landing an exciting new role at an international company.

It's the same story for countless members
Case Study: How Lottie Woolley secured her dream job by making the most out of Up Club's resources & mentoring
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"Up Club has been amazing! It's helped me throughout my career. The mentorship, talks, courses, and community are all incredible."
What gaps in your knowledge, skills, or network were holding you back before you joined Up Club?
"Coming from small startups, I was used to moving fast and figuring things out as I went. I wasn't sure of what would work and it was a lot of guess work to be honest."
What made you decide to join Up Club?
"I'm an OG member. I was added by a boss and I've not left since. Up Club has always felt like an investment in me and my career."
What specific Up Club resources have been the most valuable for you?
"Up Club is my go-to whenever I’m looking for a course. The talks are perfect for sparking new ideas, and the mentorship is genuinely game-changing. My mentor coached me through the interview process and helped me land the job! It’s made proper career development actually accessible."
Who do you think Up Club is perfect for?
"Up Club is for anyone looking to take their career progression seriously. You're not going to find a better network of cool and exciting brands in one place to learn from. I've learnt so much and have driven real growth for the business I've worked for throughout my career because of Up Club. The investment in yourself is undeniable."


1,000+
Ambitious marketers have joined Up Club & are smashing their goals
92%
Of Up Club members increased their company's revenue after joining
7 months
Until the average Up Club member secures their dream promotion!
Become the marketer you always knew you could be!
"The UK's most effective marketing community"
Up Club Membership
£30/month
£25
/month
Unlock your marketing potential with:
✅ A Slack community that gives answers to your questions
✅ Member-only events with some of the best brands
✅ Access to our famous Mentor-matching service
✅ In-person parties where you'll feel welcome straight away

Access to 100 hours of content & templates
Limited time only - Save 15% on our annual plans - that's 2 months free!
No payment will be taken. This is just to join the waitlist.

We know you’ll love Up Club which is why we offer a 14-day money back guarantee if you’re not happy!
We’re so confident in the impact our community has for our members, that if you join and aren’t feeling it, we’ll provide you with a 100% refund. Your satisfaction and ensuring you get true value from us is our top priority.

MEET OUR FOUNDER, LOTTIE!
I created something I needed - specifically for marketers like you and me
"My crash landing into start-up marketing was thrilling & inspiring but brutally lonely. Over the years I’ve needed marketing mates, I’ve needed recruiters who understand me and my career and support to truly get sh*t done. Up Club is everything I wished I had five years ago and I can’t wait to welcome you in!"
⏰ Doors are now closed! Join the waitlist for Spring 2025 ⏰
Frequently asked questions 🤔
If you've got any questions we haven't covered then just drop us a message - sayhi@up-world.co
That's great! We have our amazing 'Big Up Club' for marketing leaders who would benefit from access to the elite UK marketers and events. Find out more on our Big Up Club page!
We fully believe that your company should expense your membership. As you’re developing your knowledge, skills and career to help elevate and push your business forward.
We’ve created this document to help explain to your manager why your membership should be expensed.
Here is also an example email you can use!Definitely, we'd love for you to start speaking to our members to answer any questions you may have about Up Club. Please email us at sayhi@up-world.co and ask to be put in touch with a member.
We can't offer any free trials due to the amount of content and immediately available contacts for vetted freelancer talent we have on the platform. But we can offer a 14-day money-back guarantee if Up Club isn't working out for you so there's no risk in giving us a go!
It’s entirely flexible. You should be engaging at least 2-3 times a week whether than checking the Slack channel, checking in with your mentor, attending a Huddle Up, watching an online talk etc. Up Club is designed to fit into your schedule. You get value from day one - without a big time commitment.
We understand the need for specialised training. That’s why we’re expanding dedicated resources for different marketing disciplines, including SEO, performance marketing, and brand building.
Our training hub in our member's area features topic-specific learning tracks, expert sessions, and function-specific resources.
While Up Club fosters a strong community, it’s far more than just a place to connect. Our platform provides hands-on training, expert-led resources, and real-time problem-solving - helping marketing teams improve skills, make better decisions, and drive business impact.
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91% of members say Up Club helps them stay on top of the latest marketing trends
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92% of Up Club members reported an increase their company's revenue after joining
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Up Club has a mix of experience levels, from early-career marketers to senior leaders at top startups. Whether you need career advice, strategy guidance, or help with execution, you’ll find the right people to connect with.
Check out what our members have to say 🥰

Adam Bodini
CMO, Bod Brands
"Marketing leadership can be highly daunting and lonely. Up Club has changed the game for that. Having a collection of experienced marketers, who are feeling as much imposter syndrome and confusion as you in the start up environment is highly reassuring. That coupled with a vast array of ideas and inputs on challenges makes for a phenomenal resource."
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Performance Marketing Freelancer
Claire Fletcher
“Any questions I have there’s always someone willing to jump on a call and help out. Being able to find other freelancers has been a game changer, it doesn’t feel like I’m sat by myself, I’ve got a whole community of people ready to help out and bounce ideas off”
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Founder of Better Nature
Elin Roberts
“The marketing team at Better Nature have loved being part of such a friendly, creative and knowledgeable community of marketers. It can be so hard to find the right people to ask questions to, learn from and discuss ideas with, so to find it all in Up Club is pretty incredible.”
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Claudia Gwinnutt
Marketing Director | Founder | Advisor
"They have absolutely nailed the art of hosting networking events. If you work in Marketing, I can't recommend joining Up World enough. I've hired two incredible team members through their recruitment arm, sourced dozens of freelancers, and received endless levels of support and advice from the wider community."
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Founder - Morale App
Aldwynn Boscawen
"Really interesting morning with Up World listening to Jon K. From Yoto on their growth journey. Lottie Unwin (she/her) great to meet you in person finally. For anyone in marketing who is looking for a great resource and community do check out Up World."
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Marketing Director at Lantum
Ceinwen Jarvis
"What an excellent community! Safe, inspirational and a whole heap of fun."
⏰ Doors are now closed! Join the waitlist for Spring 2025 ⏰
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